Search Engine Optimization (SEO) is the process of improving the ranking of a website or a web page in the search results by using current search engines like Google, naturally or be paid. Or in general , the higher the ranking of search in the search engines or the more frequently the website appear in search results, so the more visitors that obtained by the website. SEO targeting multiple search types, ranging from images, words, location-based search, video search and news.An internet marketing needs to have a strategy and understand how SEO works, what is sought by the people , and what keywords typed by the general public and target audiences. Optimizing a website can be started from the content, code HTML and programming code to improve relevance to specific keywords and to remove bottlenecks which limit the search engines with the website. Besides these ways, there are many other alternatives such as increasing the number of backlinks, or inbound links, and social media promotion.

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